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- Midweek Deep Dive: đ¨ Bitcoinâs Not a Trade Anymore - Itâs a Position
Midweek Deep Dive: đ¨ Bitcoinâs Not a Trade Anymore - Itâs a Position

đ Good Morning, Folks!
Something isnât adding up.
Wall Street just turned more bullish â raising year-end S&P targets â while trade tensions escalate, inflation remains sticky, and Trumpâs tariff machine is revving up again. Weâre seeing optimism at decade highs⌠during one of the most uncertain macro setups in years.
Everyoneâs chasing momentum, but under the surface, the marketâs quietly repositioning. Oilâs creeping higher. Defense stocks are waking up. And Bitcoin is being treated less like a gamble and more like a portfolio asset.
In todayâs issue, Iâm unpacking what most investors are missing: how to actually own Bitcoin in this new era â without getting trapped in hype, overexposure, or false conviction. This isnât a crypto pitch. Itâs a positioning play.
Letâs zoom out, cut through the noise, and reset the strategy before the next big move blindsides the crowd.
đ From Around the Web
Retail is flooding back in â again. This piece breaks down three signals serious investors should watch before joining the chase. When optimism spikes, so does the risk of chasing setups without edge.
If youâve felt FOMO creeping in lately, read this before clicking buy.
Everyoneâs focused on China, but Trumpâs latest tariff threats are expanding â and Japan is now in the crosshairs. That matters more than most investors think: Japan is a critical link in U.S. tech and auto supply chains.
Ignore this and youâll miss the next wave of volatility hiding under the hood of âsafeâ global plays.
Strategists are quietly hiking year-end S&P targets, even as macro risk clouds stack higher. That disconnect? Itâs either smart positioning â or classic complacency before the next correction.
If you're leaning risk-on, make sure you're not just following the sentiment shift⌠without a strategy.
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The best marketing ideas come from marketers who live it.
Thatâs what this newsletter delivers.
The Marketing Millennials is a look inside whatâs working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually useâfrom marketers whoâve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff youâll want to steal for your next campaign.
Because marketing shouldnât feel like guesswork. And you shouldnât have to dig for the good stuff.
đ This Weekâs Focus: 4 Real Ways to Invest in Bitcoin - And the One That Finally Made Sense to Me

I remember staring at Bitcoin in 2015 around $300, thinking, âThis is either the future or a flaming pile of digital snake oil.â
So I waited.
Then it hit $1,000. Then $10,000. I told myself I missed the boat.
By the time it crossed $20K in 2017, I convinced myself it was a bubble.
When it crashed back to $3K in 2018, I felt vindicated⌠until it ran to $60K in 2021.
I had a thousand chances to get in â and I watched every single one pass.
Not because I didnât believe in Bitcoin.
But because I didnât understand how to approach it as an investor.
Do I buy the coin? The miners? ETFs? Custody it myself?
Should I care about volatility? What about taxes? How much is too much exposure?
The real problem wasnât Bitcoin â it was me.
I didnât know how to own it.
And thatâs the scar Iâm writing from today.
𧨠Why This Matters Now
Bitcoin is no longer the outsider asset. Itâs inside the system now â and thatâs exactly what makes this moment dangerous to ignore.
Since January, spot Bitcoin ETFs have pulled in over $14 billion in inflows â faster than any other ETF class launch in U.S. history.
BlackRock, Fidelity, and Franklin Templeton are no longer skeptics.
Theyâre gatekeepers.
The macro environment is changing, too:
Central banks are still wrestling inflation while debt spirals
Sovereign adoption is creeping forward (watch Argentina and parts of Africa)
U.S. regulation is shifting from âhostileâ to âinevitableâ
In other words: Bitcoin is entering Phase 3 â the Institutionalization Era.
Retail drove the speculation phase.
HODLers defined the belief phase.
But now? Money managers are building it into portfolios.
And if youâre still watching from the sidelines, frozen by choice or misinformation, youâre not being cautious â youâre being sidelined.
đ¸ The Numbers I Canât Ignore
$14.3 billion in net inflows into spot BTC ETFs in just 6 months
BTC held by ETFs = 5.1% of circulating supply
Hash rate (Bitcoin network strength) hit an all-time high in June â 632 EH/s
Publicly traded BTC miners like MARA and CLSK up over 80% YTD
BlackRockâs iShares Bitcoin Trust (IBIT) is already a top-5 ETF by weekly inflows
Bitcoin isnât just surviving regulation, volatility, and skepticism â itâs thriving through it.
đ Where I Stand
I used to think Bitcoin was a trade.
Then I treated it like a hedge.
Now I see it as a position â but only if it fits your strategy, risk appetite, and time frame.
Iâve made this mistake before â trying to out-trade the volatility, jumping in with size when the hype was loud, and then bailing when it pulled back 30%.
I wonât do that again.
So instead of giving you a âTop 5 Bitcoin Stocksâ list, hereâs how I frame it now â based on actual positioning logic, not dopamine-fueled speculation:
đĽ 1. Spot Bitcoin ETFs (Simple. Secure. Scalable.)
This is where Iâve landed personally.
IBIT (BlackRock)
FBTC (Fidelity)
ARKB (Ark 21Shares)
Why?
Fully regulated
Easy to access in any brokerage
Held in cold storage with real transparency
Removes the headache of wallets, keys, or exchange hacks
đ Iâm treating this like the S&P 500 of Bitcoin â not a moonshot, but a clean, long-duration exposure play.
đ ď¸ 2. Self-Custodied Bitcoin (Maximum Control, Maximum Friction)
This is the ârealâ Bitcoin play â no intermediaries, full sovereignty.
But it comes with responsibility:
You need to understand hardware wallets, seed phrases, and security protocols
You need to be mentally prepared to HODL through 70% drawdowns
This isnât for tourists.
But if you want real decentralization and are playing the long game â this is as pure as it gets.
đŻ I treat this like gold bars in a personal vault. Not touched. Not overtraded. Just there.
âď¸ 3. Bitcoin Mining Stocks (High Beta, High Noise)
If you want leverage to Bitcoin without buying BTC directly, miners are a wild but real proxy.
Watch:
MARA (Marathon Digital)
CLSK (CleanSpark)
RIOT (Riot Platforms)
Theyâre capital-intensive, balance-sheet-sensitive, and volatile as hell.
But in bull cycles, they outperform BTC by 2xâ4x.
đĽ This is not where Iâd park long-term money â but in a raging crypto bull run? These are rocket fuel.
đ§ 4. Public Equities with BTC Exposure (The Trojan Horses)
These are companies that either hold Bitcoin on the balance sheet or derive strategic upside from BTC adoption:
MicroStrategy (MSTR) â still the biggest public holder
Block Inc. (SQ) â crypto rails + Cash App integration
Coinbase (COIN) â not a Bitcoin play directly, but a picks-and-shovels operator
This is the gray zone â part tech, part crypto, part narrative momentum.
â ď¸ Iâve been burned here before. Great on the way up. Brutal on the unwind.
Final Thoughts
I sat on the sidelines for years because I was waiting for the perfect way to own Bitcoin.
But perfection is the enemy of participation.
I donât need to catch every bottom or sell every top.
What I need â what I finally built â is a framework I can stick with.
For me, itâs a small allocation through spot ETFs, a bit of cold storage I never touch, and the wisdom to ignore the noise.
Because Bitcoin is no longer the edge case â Itâs the edge.
And I wonât miss it again.
đ§ What did you think of today's newsletter? |
đ§ Final Word
The noise is relentless right now â ETF flows, interest rate whiplash, Bitcoin headlines, and policy speculation from every corner of the map. Everyone wants a narrative they can trade, but most of whatâs out there is just volatility dressed up as opportunity. If youâre not careful, you start chasing price instead of positioning. Thatâs how conviction erodes â not all at once, but drip by drip, headline by headline.
So midweek, I pull back. I ask: What am I actually trying to build? Because the point isnât to guess the next move. Itâs to own the kind of assets â and the kind of process â that keep working when the noise gets louder. Thatâs why Iâm not overreacting to Bitcoinâs volatility or the political forecasts. The clarity is in the setup, not the speed. Stay sharp. Stay patient. Stay positioned.
â AK

Disclaimer: The content on this blog is for educational and informational purposes only and is not intended as financial, investment, tax, or legal advice. Investing in the stock market involves risks, including the loss of principal. The views expressed here are solely those of the author and do not represent any company or organization. Readers should conduct their own research and due diligence before making any financial decisions. The author and publisher are not responsible for any losses or damages resulting from the use of this information.
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